I did not understand why people called Chennai the most conservative city in India. After being on the road for a few days, I think I understand why. You can say the mindset of a place can be judged from the ads. First, the ad which has a male model being only in his bikini briefs with lipstick marks and the tagline 'prepare to get assaulted', which I saw even in cowbelt cities like Bhopal have been 'censored' everywhere here, only the male model covered with thick white canvas. I don't know what, maybe you will get 'assaulted', if you look like that model, or wear that brand of briefs or stuff it with stockings like that one :D Next, advertisements for anything and everything do well if they have a temple in the background or are set in a temple - water conservation, mobile phones, motorbikes/cars, name it. Thirdly, none of the ads have women showing more than their elbows (even ankles are not seen!). I am not complaining against anything. Also, there is a 6 feet tall chick sitting in the cubicle next to me. :)... Not complaining again.