Faster they go up, faster they come down. Same with the guy who took offense to be called the "liquor baron". Remember him saying he will be India's Richard Branson? He was out to prove it by building a huge empire of airlines (Kingfisher), sports (Royal Challengers), tv (Vijay TV) etc., aside his spirits business. Finally, it appears Vijay Mallaya owes all his wealth to inheriting from his daddy through his license controlled alcohol business, polished thuggery and politics. I am not sure if he has any understanding or wits to run a business like an entrepreneur. Maybe he did, and this is just a bad patch. I can't comment - I haven't even run a banana stand to know how things work.